Karoo Oy is a Finnish startup founded in 2021 with the goal of bringing to market a completely new and innovative next-generation camper. Following the online launch of the product (02/2024) and the start of pre-sales, Karoo quickly achieved over 500 pre-orders — a remarkable number for a new company. The Karoo brand has gained significant visibility and has attracted positive interest.
The Karoo camper was presented to the public for the first time at the industry’s largest trade fair in Düsseldorf in August 2025. The product received a warm reception from customers, industry players, and the media alike.
The company aims to begin deliveries during 2026.
Our product has been well received during the pre-marketing phase by both customers and partners. It has been developed and designed together with top players in the industry.
From the very beginning, we have set our sights on international markets. Our target market is Europe, with initial focus on Germany, Norway, and Finland.
Karoo’s team brings extensive international expertise in industrial design, product development, and business creation.
