Finnish Karoo Oy is launching a completely new Karoo Adventure caravan, which combines design, usability, space efficiency and low air resistance. This innovative caravan will be presented to an international audience for the first time at the Caravan Salon Trade Fair in Düsseldorf from 29 August to 7 September, 2025. The fair is the world’s largest event in the industry and is attended by approximately 250,000 visitors annually.
Taking caravan travel to a new level – with Finnish design
“Karoo Adventure is designed to meet the needs of today’s travel, such as ease, freedom, flexibility and independence. This trend is particularly visible in the growing popularity of camper vans. Karoo meets the same need in the caravan sector. People are no longer accustomed to pulling large vehicles, and the electrification of cars brings completely new demands on energy-efficient pulling. Here, air resistance plays a crucial role. In addition, the large battery and integrated solar panels enable travel completely on your own terms,” says Pyry Huhtala, CEO of Karoo Oy.
The design and layout of the caravan were completed with award-winning designers and top experts in the field. The Karoo Adventure Camper offers unique solutions, such as a pull-out kitchen and a way to combine indoor and outdoor spaces. A convertible sofa bed flexibly transforms the living area into a space suitable for relaxing, sleeping or transport.
“The starting point of the design has been to bring caravans into the present day by utilising solutions and design language familiar from the vehicle industry. We have integrated design methods from the automotive world, such as simulations, which have helped to reduce the vehicle’s air resistance to very low levels. This makes the caravan revolutionary and easy to pull, even with electric cars. The compact size makes it easy to handle, even for an inexperienced driver,” says Anssi Mustonen, Design Director at Karoo Oy.
The materials have been selected to withstand demanding conditions whilst providing an aesthetically pleasing experience. The design also focuses on the user interface and functionalities to meet the needs of travellers today.
“People have more and more hobbies and equipment – often including those that are electrically assisted. This created new needs for the design of the caravan. That’s why we made the caravan larger and more versatile by utilising adaptable spaces, functions, and furniture solutions. Large windows, a panoramic roof, and opening walls seamlessly connect indoor and outdoor spaces with nature,” Mr Mustonen adds.
Intelligent solutions in digital control system
In addition to its high-quality design, the Karoo Adventure has a digital, highly automated control system that can also be used via the Karoo app, in addition to the caravan’s own control panel.
“The operation of the caravan and management of the equipment are designed to meet modern expectations. An intelligent digital operating system was one of the key design goals: we wanted all equipment to work seamlessly together. The system optimises and controls things on behalf of the user in an automated manner and can also be controlled well with mobile devices. This makes the use and user experience of the caravan pleasant,” Mr Mustonen sums up.
Caravan deliveries begin in 2026 – over 650 pre-orders already
Karoo Adventure has aroused great interest even before its official trade fair announcement. The 500 pre-order limit was quickly filled, and orders have already accumulated over 650 so far.
“The large number of pre-orders in a short time has given us a strong signal that there is demand for this type of product. The number of pre-orders has also convinced our partners, and thanks to this, we have been able to collaborate with the best players in the industry. Pre-orders have also been important for product development, as customer surveys have provided us with valuable information about what’s significant and what isn’t in the product,” CEO Pyry Huhtala says.
The first product prototype will be completed immediately after the trade fair in autumn 2025, and actual deliveries will begin in 2026. The caravan is being designed in Finland and will be manufactured and assembled in Europe.
More information:
Timo Huhtala
Chairman of the Board, Karoo Oy
phone +358 40 712 5679
communications@karoocamper.com
Karoo Oy is a Finnish start-up company founded in 2020, whose goal is to bring a completely new and innovative caravan to the market. The company is backed by a team with strong expertise in various areas of international business – especially in planning, design, product development and business start-up operations. After the product’s online launch (2024/02) and associated pre-sales, Karoo has achieved a significant number of pre-orders in a short time and built an internationally visible brand. The company intends to initiate deliveries in 2026.