The Finnish innovative camper manufacturer Karoo Oy continues its development toward its goal of starting deliveries of its new generation campers during 2026. The Karoo Adventure Camper combines Scandinavian design, modularity, usability, and lightweight construction —features that have received an excellent reception both domestically and internationally.
Product Development progressing as planned toward production launch
Product development has progressed according to plan toward production readiness. Deliveries are targeted to begin in August 2026, when the first campers will be delivered to customers. The first pre-orders will be confirmed in early summer 2026 as the production process is launched.
Karoo will present the first prototype of the product at the Caravan 2026 fair in Helsinki. Although the product is still in the development phase, customers will, for the first time, be able to see what the product looks like as a whole and form an impression of what they are purchasing. At the fair, visitors can explore the interior functionalities in a separate interior mock-up, where everyone is encouraged to try, for example, the seating comfort of the premium sofa bed offered as a special fair promotion.
Product development is an ongoing process and continues as planned alongside the fair. Based on design and product development work, testing, and customer feedback, we have already been focusing since November on designing the next prototype, which is intended to be as close as possible to the production version. In the next phases, the focus of development will shift increasingly toward manufacturability.
“It has been amazing to work together with the partners involved in this project. We have truly strong partners in design, manufacturing, and among our suppliers. A big thank you to all of them for this milestone —there is a strong feeling that together with them it is safe to take the product toward production and delivery readiness,” says Timo Huhtala, CEO of Karoo Oy.
Finnish innovation receives strong international response
The new Karoo Adventure Camper has generated exceptionally broad interest. Pre-sales have exceeded expectations, and Karoo has received more than 700 pre-orders prior to the start of actual serial production. Interest in the Karoo Camper extends widely across Europe and beyond. Karoo has pre-marketed the product in three countries: Finland, Norway, and Germany. In addition, the company has received pre-orders from other countries as well. The distribution of pre-orders across different markets reinforces confidence in the product’s international potential and collaboration opportunities with leading players in the industry. In the initial phase, Karoo will begin product deliveries in three pre-market countries: Germany, Finland, and Norway.
“The active feedback and significant number of pre-orders show that we have created something new and desirable,” Huhtala continues. “The strong support from the market sends us a clear message that we are working toward a product that is in demand and that this work truly matters. Customer feedback also helps us, in line with our vision, to focus on features that genuinely create value for the travel experience.”
Outlook for the future
“We are living through an exciting phase for the company. When we launched pre-sales in February–March 2024, we made a customer promise that product deliveries would begin during 2026. It is exciting to think that this is the year when Karoo will enter the market. This is what our team—and every individual both at Karoo and among our partners—has been working toward. Our mission has been to bring a completely new kind of product to the market, one that transforms the travel experience, and to build a sustainable business around it. At this fair, we are one step closer to that goal, and if our plans come to fruition, in the latter half of the year we can proudly state that the first phase of our mission has been completed,” Huhtala concludes.
Further information
Timo Huhtala
CEO
communications@karoocamper.com
Karoo Oy is a Finnish startup company founded in 2021 with the aim of bringing a completely new and innovative camper to the market. Karoo’s vision is “Shaping a novel way of moving and living – Muovaamassa uutta tapaa liikkua ja elää.” The company is backed by a team with strong expertise across various areas of international business, particularly in design, product development, and business creation. Following the product’s online launch (February 2024) and the start of pre-sales, Karoo has rapidly accumulated a significant number of pre-orders and built an internationally visible brand. The company aims to begin deliveries in August 2026.